About The Brand.
Nurturing Leadership, Cultivating Beauty
Welcome to Salt Floral, a haven where leadership development and creative expression intertwine, forging a path toward empowerment and community enrichment. We are more than just a floral arrangement studio; we are a passionate collective of professionals and visionaries committed to nurturing the next generation of leaders and fostering connections that bloom.
Our Purpose and Mission
At Salt Floral, we believe that authentic leadership begins with self-discovery and embracing individuality. Our workshops offer a transformative journey, guiding participants to unearth their strengths, ignite their true selves, and equip them with the tools to become resilient leaders. Through bold steps, daring endeavors, and meaningful change, we inspire and empower, starting with the foundation of knowing and valuing oneself.
Cultivating Leadership and Blooming Communities
Our team at Salt Floral is dedicated to accompanying you on your path to becoming the "best version of you." With a shared commitment to cultivating leaders, we collaborate with companies, communities, and educational institutions to foster environments that encourage young leaders to thrive. We recognize that, like flowers, each person's journey has unique seasons—we aim to provide unwavering support and empowerment as you flourish in every chapter.
Why “Salt Floral”.
We are called to be the Salt of the earth.
Just as Salt enhances food's flavor, you add an irreplaceable essence to the world. We draw inspiration from this concept, striving to be a community that enriches life's palette. We celebrate each individual's distinctive qualities through engaging workshops and heartfelt conversations, forming a vibrant mosaic of shared experiences and growth.
Our Arrangement Style.
A Sustainable Vision
Our commitment extends beyond the artistic beauty of flowers. We deeply care about your well-being and the well-being of the planet. Our floral arrangements embrace sustainability, utilizing innovative techniques such as chicken wires and Japanese Kenzan, minimizing plastic tape and wrapping paper. By prioritizing locally sourced flowers, we offer freshness, support local farmers, and reduce our ecological footprint.
Embracing Nature, Rejecting Foam
We proudly steer clear of floral foam to uphold our sustainability dedication. Recognizing its environmental impact, we pledge to find alternative methods that respect the earth and all its inhabitants. Beauty can be awe-inspiring and responsible, aligning our ethos with a better world for future generations.
About Our Founder.
Signe Kondo
Based between Madrid, Amsterdam and Tokyo. The visionary force behind Salt Floral, Signe Kondo, bridges continents and experiences to create a space of inspiration and growth. With a background spanning tech startups, luxury fashion, social work, and education, Signe's journey has been a tapestry of creative problem-solving. Her upbringing amidst Japan's natural beauty and artistic lineage laid the foundation for a life dedicated to fostering creativity and human connection.
Signe's expertise extends to Japanese Ikebana and Floral design, Startup Advisor, and Executive Coach, a blend that resonates through Salt Floral's holistic approach. Her warmth, optimism, and professionalism create a nurturing environment where people can flourish, like the flowers she passionately tends to.
"Every project I worked on was about how to serve the needs of people and provide solutions by connecting the dots combining both creative and business outlets I had at that time. I believe in the power of flowers and their healing strength. Being in nature and doing things with flowers has always been the haven in busy everyday life, and I hope to provide the same in your life."
Personality
Sustainable - Sophisticated - Warm - Optimistic - Professional - Kind - Knowledgeable - Hopeful - Integrity
These values underscore our every action. At Salt Floral, people are at the core, reflecting our belief in the power of human connection and the transformative energy of flowers. We combine professionalism with creativity and kindness, embodying our shared journey toward growth and empowerment.
Join us at Salt Floral, where leadership blossoms, creativity flourishes, and communities thrive. Together, we create a world where every individual's unique flavor enriches life's tapestry, and possibility blooms emerge from the seeds of authenticity.